Concept & Creator

What is Garbagea really about?

Garbagea, a project Jay coined over a year ago and carefully developed over the past two months so she could use the Hudson Terrace’s Terrace Art Splatters event on November 12 2011 as a launch pad to celebrate the genesis of whole new country, is a unique artist’s platform. It seeks out collaborations and is eager to embrace community. Based on the proliferation of waste in natural ecosystems and with the intent to raise public awareness about the plastic gyres, Asher Jay took the initiative to found an empire that would take responsibility for all the post consumer trash in this world, and thus was born the United Flotsam of Garbagea, a nation that creates a safe and sublime sanctuary for abandoned, forlorn, wet, soiled, distressed and bi-polar (circulating in gyres between the poles) rubbish, because no one else has cared enough to address their pariah plight. This parody concept provided the axis for all the works Jay unveiled at “Terrace Art Splatters,” which were created from found objects/ litter and exhibited as creative assets of the refuse regions she incorporated under Garbagea. At its core Garbagea is a non-commercial, inclusive online dais and pop-up store dialogue with mass appeal engineered into its building blocks through wit, sarcasm and clever artistic renditions of a horrifying reality assailing planet earth today. Given its reverse psychology humor, and blatant disregard for life, it offers educational entertainment for individuals from all walks of life, in every age group and income category, raising awareness across the board. Garbagea’s ability to instantaneously connect with various demographics renders this forum with the potential to grow into an innovative grassroots movement both locally and globally.

Garbagea’s mission is to unite people by sensitizing them to the environmental issues facing our blue marble as of now, in the hopes that an informed collective will want to institute a new paradigm of sustainable subsistence to pave the way to a holistic future.

Artist’s statement: “Sylvia Earle often says ‘one has to know in order to care’ so it’s obviously very important how we relay information, the manner in which content is presented and communicated is as significant as the content itself. We live in a digital world with rapid data sharing, and in order to effectively disseminate truth one has to direct the flow of knowledge through the popular conduits. The audiences of the 21st century are over stimulated and possess the attention spans of fruit flies; they are constantly seeking out novelty and spectacles to be amused by, and Garbagea exploits all these contemporary patterns of assimilation and expurgation to underscore its main message “Waste not, want less, take stock, then express.”

In order to make a difference it is important to get heard, and heard again, being able to have a say in the way things are is an empowering feeling and Garbagea furnishes people with a fun and engaging framework from which they can convey their personal standpoint on the ecological realities of our time. Most often people find it difficult to channel their message, or they stop believing that they can make a difference but every single person contours the collective context irrespective of their consciousness of the whole they are a part of. Garbagea is designed to cultivate empathy for the environment incidentally, not intentionally; it allows people to find their own stance on the topics deliberated, instead of spoon-feeding them conclusions at a pace out of sync with their interest or learning curve.

Serving as an ingenuous and objective moderator for glocal activism, Asher Jay’s Garbagea is devoted to fostering original expression anchored in ecological or social narratives. This portal allows people to lend a voice toward the bigger picture, in the medium that best appeals to them, whilst bestowing upon them their due credit.

About Asher Jay

Asher Jay is a designer, artist, writer and activist. She’s a staunch supporter of animal rights, wildlife conservation and sustainable development and she uses her fashion, art and writing to raise awareness. Through her extensive travels across the globe, and her studies in art history, she has developed an aesthetic sensibility that is amalgam of contrasting cultural influences. All her work is anchored by the deep commitment she harbors toward the realization of a collective future.

Art for Conservation and EnAct (Creative Environmental Activism by Asher Jay)

Art for conservation is a spectacular way of educating and sensitizing the public about issues that are largely carpeted for short term gain by the private sector. Pictorial representations are capable of invoking a deep emotional response in the viewer, as an artist can elect to combine elements of a narrative in multiple layers building depth and dimension to a cause that would ordinarily be hard to convey as effectively and expediently through any other channel. Art can communicate in one glance, what essays can communicate only with footnotes, parallels, conclusions and references. Each one of my canvases dispenses distilled doses of distressing realities, and its puissance lies with the fact that it can do so within a single frame. I use art as an incisive tool for communication. I do what I do because each piece has the power to percolate and penetrate on a personal scale potentially serving as a catalyst for glocal transformation.